Understanding your customers is crucial to building a successful business, and it begins with thorough market research. Knowing who wants what you offer, and how to reach them can save you time, money, and costly mistakes. To create a strong foundation, research your market potential, explore production options, analyze your competition, and check if your products are truly unique. Tools like the Missouri SBDC’s Marketing Plan Guide and the SBA’s Size Standards Tool can help you dig deeper and discover your competitive edge. With the right planning, you’ll be ready to turn insights into action and ideas into impact.
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