Targeting Capabilities

Enhance your advertising effectiveness by targeting the right audience with Spectrum News. Utilize our comprehensive data, combining proprietary first-party insights and extensive third-party information, to deliver messages precisely where they matter most. Our advanced targeting capabilities allow for detailed segmentation down to the zip code, device, or household level, leveraging nearly 1,000 addressable segments based on consumer behaviors and attributes. Benefit from our real-time tracking and detailed performance reports to ensure your campaigns achieve desired outcomes. As a TAG Platinum Status holder, rest assured your brand is showcased in a secure, privacy-compliant environment across all screens.